I love summer because, like the holidays, many people stop thinking about business. And while they are off playing, this is the perfect...

Understanding why a customer won’t say “yes” keeps many a marketer, brander, and empire builders up at night. When faced with this...

You may say media is in my blood. From the beginning of my career all the way to today - local, national, and international media have...

Many modern brands have multiple pieces. You started with one product or service and have evolved from there. But along the way, you...

We all want to be known. Personally, professionally, via our businesses and our brands. It is human nature to desire to be known because...

Many people say we live in a throwaway society. The sad truth is that they are right. But our throw-away mentality doesn’t just extend to...

When you think about the music industry, you always think about the one-hit wonders, and then you think about the legacy leaders, those...

In today's online obsession, it's easy to forget that you also have an offline perspective. When our two aesthetics, our online and...

There are many experts out there that are happy to share with you exactly what they think your audience needs to hear. That your audience...

We all know testimonials are the “gold mine” for our businesses to get more customers, have our customers say “yes” faster, and get...

Like it or not, you are your brand. And though you may sell your existing business at some point, until the day you die, you will forever...

When trying to stand out with your brand, some people show up like peacocks while others show up like pigs with lipstick on. Here are the...

We have all been there. We are interested in a product, and we either get no description that leads us wondering “So what do I get” or we...

Let’s be real. We all secretly hope for one of those fairytale brands. You know them. The ones that go from unknown to the coach of...

Many people confuse branding and marketing to be one and the same, but they are not. Here is the simplest way to understand the...

If you haven’t checked out a hotel app lately, you should because they are doing a few things right that we should all be taking note of....

One of the most frustrating things for me to watch is a beautiful new brand destroyed by the ignorance of the brand’s owner - aka you. So...

Love them or hate them, Apple is a brand that understands their audience on a neuro human branding™ side. They understand biology, and...

Love them or hate them, Apple is a brand that understands its audience on a neuro human branding® side. They understand biology, and they...